Ritual Beauty

When it comes to pampering, Maapilim has something for everyone.

Photos by Liron Erel

Maapilim, a Tel Aviv-based brand of bespoke grooming essentials, features a pared-down aesthetic of simple earth-tones that fit seamlessly with the products themselves. Founded by husband-and-husband duo, Jonathan Keren and Doron Baduach Keren, Maapilim’s line of all-natural items are made from essential oils and pure extracts sourced from the Mediterranean Sea, a body known for its healing powers, promising a back-to-basics approach for indulgence and self-care.

From beard oils, balms and softeners to mustache wax, facial mud masks, moisturizing body creams and a TSA approved travel trio of shampoo, conditioner and body wash, Maapilim is the brand of choice for design lovers, both male and female.

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