Optical Obstruction
An encounter with black and white suggests what is meant to be seen is sans color.
The mediterranean's NEW Aesthetic
As Promised Magazine is a quarterly publication exploring the idea of Identity through aesthetics,
slow living and style; focusing on the Levantine culture worldwide.
How To Practice Invisibility
From Plato’s shepherd to J.R.R. Tolkien’s Frodo Baggins to J.K. Rowlings’ Harry Potter, fictional characters granted the superpower of invisibility are almost exclusively male.
Between Odd & Ordinary
Michal Chelbin questions societal norms and breaks down the definition of what it means to be a child.
Passion Fruit
The consumption of Mediterranean fruit reveals more than meets the eye.
The lucky ones
Effortless Wares
Hilla Toledano masters the art of subtlety with her line of leather accessories.
Line Dance
Through a reductive approach, Koketit reveals the unseen.
Fresh Bites
In celebration of Egyptian street food, Zooba takes center stage.
Rare Poise
A modern label is draped in the elegance of yesteryear.
Action Calling
Raymond Pettibon’s oeuvre is a speeding train car off its rails.
A Print Lover's Dream
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On the Hummus Route
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Sababa
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Annual Subscription
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Print Issues -
Issue No. 4,
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Winter 2019 -
Issue No. 3,
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Spring 2019 -
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Fall 2018
Reading Women
Since the emergence of Feminist critical theory, no cultural text about women is read without raising the question of its feminism or lack thereof; and no "feminine" text has been as widely discussed regarding that question, as Little Women.
Sand Castles
Oblivious to the power pulsing through their long legs, soft curves, swollen lips, teenagers in the desert tilt their heads toward the sun, until their bodies radiate the heat of the terrain.
Growing Sideways
What happens if we choose community over continuity, squiggly lines over lineage? What if our friends can teach us more than our public figures? Why not be inspired by what surrounds is instead of what's "above" us?
Wearable Sculpture
Hed Mayner's functional wear is sent to space and embodies a utilitarian aesthetic touched by the fine hand of an atelier.
As Promised Lately
Our events connect the As Promised global community of readers to the voices, sounds and tastes featured in the magazine.
Each new issue of As Promised is celebrated in metropolitan cities across the world.
To attend or co-host an upcoming event, write to us at
Tribeca Film Festival, Spring 2019
The third issue of As Promised was celebrated in conjunction with the Tribeca Film Festival, one of the most prominent film festivals in the world, during a private film screening at Spring Studios. We were proud to host live-action short, Skin from Oscar-winning director Guy Nattiv.
Ace Hotel Los Angeles, Spring 2019
As Promised celebrated its third issue in Los Angeles in conjunction with Ace Hotel, the famed hospitality group known for spearheading local cultural movements with properties and tastemakers in locations throughout the US, including LA, Chicago, Portland, Illinois, Palm Springs, New York City, and London.
Villa Rose Paris, Winter 2018
Following the launch of issue number one in New York City, As Promised made its very first trip to Europe for an exclusive event at Villa Rose Paris in celebration of our first issue.
Northern Respite
A gourmand's refuge, Rutenberg restaurant brings new meaning to the concept "farm-to-table".
Perfect Pairing
Husband & wife culinary duo celebrate traditional and innovative local cuisine at Majda.
On Knives & Desire
Eyal Shani on wet dreams, tomatoes, and the Mediterranean kitchen.
Traversing Taste
On the Hummus Route takes readers on a thoughtful journey through regional fare.
